Jobs North

Marketing Manager

Folk On The Rocks
January 30, 2023
Yellowknife, NT
Job Type
  • TBD


The Marketing Manager will manage public communications and marketing materials as per the Marketing Plan and the Folk On The Rocks brand. 


  • Create a general work plan with set deadlines for launches in public relations, advertising and promotions;
  • Manage all social media accounts with post minimums per week, and per day during the festival on each platform;
  • Track social media and website performance metrics in monthly marketing report;
  • Manage purchasing advertisements and promotions;
  • Design and manage content for festival app;
  • Hire/source official event photographers;
  • Manage event photographers (lists of required photos and check-ins);
  • Manage all marketing assets regarding Folk On The Rocks;
  • Organisation and ordering of all festival signage;
  • Ensure all signage is correct and printed on time;
  • Work with the Production Manager to ensure site visuals, display and décor are up to standard;
  • Work off of and elaborate on the existing marketing plan;
  • Implement sponsorship visibility and promotions as per the sponsor contracts;
  • Assist with post-festival thank yous and any needed printed materials;
  • Manage media processing and tracking for the festival;
  • Manage volunteers as needed;
  • Create media packages; and
  • Assist with the design and ordering of FOTR merchandise.


Applicants should have strong creative writing, organisational, budgeting, and communication skills. Experience in marketing and public relations are essential.

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