
Folk On The Rocks
Description
The Marketing Manager will manage public communications and marketing materials as per the Marketing Plan and the Folk On The Rocks brand.
Responsibilities
- Create a general work plan with set deadlines for launches in public relations, advertising and promotions;
- Manage all social media accounts with post minimums per week, and per day during the festival on each platform;
- Track social media and website performance metrics in monthly marketing report;
- Manage purchasing advertisements and promotions;
- Design and manage content for festival app;
- Hire/source official event photographers;
- Manage event photographers (lists of required photos and check-ins);
- Manage all marketing assets regarding Folk On The Rocks;
- Organisation and ordering of all festival signage;
- Ensure all signage is correct and printed on time;
- Work with the Production Manager to ensure site visuals, display and décor are up to standard;
- Work off of and elaborate on the existing marketing plan;
- Implement sponsorship visibility and promotions as per the sponsor contracts;
- Assist with post-festival thank yous and any needed printed materials;
- Manage media processing and tracking for the festival;
- Manage volunteers as needed;
- Create media packages; and
- Assist with the design and ordering of FOTR merchandise.
Qualifications
Applicants should have strong creative writing, organisational, budgeting, and communication skills. Experience in marketing and public relations are essential.